organizational buying meaning in Chinese
集团购买
Examples
- Part 2 states that it is important to build brand for high - tech firms . the starting points are organizational buying context and the characteristics of high - tech production
其次从高技术企业面对的组织购买环境和高技术产品本身特点出发，论述了高技术企业培育品牌资产的重要性。 - According to the theory of organizational buying behavior , the author researches the features of management consultation buying behavior . based these features , bs company made several investigations , such as , general behavior investigations and consumer decision process investigation
为此，在管理咨询购买行为的一般特征进行分析的基础上，对bs公司的目标客户进行购买行为的调查研究。 - The purpose of this article attempts to review the literature on essence of influence from various disciplines in an integrated approach , thus propose research propositions for developing the conceptual framework and hypotheses for further empirical research on dynamics of interpersonal influence strategy in the process of organizational buying decision - making
摘要本研究之目的在于整合不同领域中关于影响本质的文献，提出研究命题以协助日后发展观念性架构与假说，俾使能进一步实证组织购买决策过程中人际影响策略之动态。 - The purpose of this article attempts to review the literature on essence of influence from various disciplines in an integrated approach , thus propose research propositions for developing the conceptual framework and hypotheses for further empirical research on dynamics of interpersonal influence strategy in the process of organizational buying decision - making
摘要本研究之目的在于集成不同领域中关于影响本质的文献，提出研究命题以协助日后发展观念性架构与假说，俾使能进一步实证组织购买决策过程中人际影响策略之动态。 - At last , the author puts forward five marketing tactics , including : choosing service items , segmenting market based on organizational buying behavior , the combinative communication tactics based on the decision process of consumer , pricing tactic building on perceived value of customer , the distribution tactics of establishing branches in economic development zones
最后根据调研结果提出五条营销策略，分别是： ( 1 )业务定位策略； ( 2 )基于购买行为的市场细分策略； ( 3 )基于购买决策过程的整合沟通策略； ( 4 )基于顾客认知价值的定价策略； ( 5 )在开发区成立分公司的渠道策略。
Related Words
- organizational
- organizational behaviour
- organizational politics
- organizational authority
- organizational studies
- organizational architecture
- organizational forms
- organizational memory
- organizational procedures
- organizational psychology
- organizational breakdown structure－obs
- organizational buyers
- organizational capability
- organizational career planning